Videos rank in the first page of search engine
results 50 times more easily than text results
Landing pages with video generate 4-7 times higher response rates and 10 times more engagement time per viewer than static text and graphic landing pages
48% of online video users visit a
website after viewing a video ad
Online video drives over 50%
of all data traffic over the internet
Online video marketing is exploding. So to help clients get actual orders and business – as opposed to “awareness” or fuzzy “likes” – we put the very response-generating tactics of DRTV we’ve learned in creating over 800 DRTV spots to work on the web. Not only can we place your video on local or national broadcast but, most significantly, we can distribute it online and on multiple devices.
In seasoned hands, this is cheaper and more targeted. And with online video content consumption WAY UP, your potential audience is big and getting bigger. If only for the tremendous boost in search that video delivers this is a powerful idea.
* Headline stats courtesy of Forrester Research and emarketer.com